Do It Right Plumbing LLC Effective Date: August 20, 2026
This Cookie Policy explains how dirplumbing661.com uses cookies and similar tracking technologies, and how you can control them.
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help websites function properly, remember preferences, and provide information to site owners about how visitors use the site. “Similar technologies” includes pixels, tags, and local storage that serve comparable functions.
2. Cookies We Use
2.1 Necessary/Functional Cookies
Required for basic Site functionality (e.g., form submission, security). These cannot be disabled without affecting the Site’s core functions.
2.2 Analytics Cookies
Used to understand how visitors use our Site — pages visited, time spent, and general traffic patterns — so we can improve the Site and user experience (e.g., Google Analytics, if enabled).
2.3 Advertising Cookies (Google Ads)
We run Google Ads campaigns to reach potential customers searching for plumbing and drain cleaning services in the Bakersfield area. These cookies allow us to:
- Measure ad performance and track conversions — including when a visitor who clicked one of our ads views or submits our contact form (a “form impression” or “conversion event”)
- Show you relevant ads on other websites based on your visit to our Site (remarketing)
- Avoid showing you excessive repeat ads (frequency capping)
- Report aggregate campaign performance to Google Ads
Google may combine information collected through these cookies with other data it holds about you, subject to Google’s own privacy policy.
3. Table of Key Cookies (Typical — Actual Cookies May Vary)
| Cookie Name | Set By | Purpose | Typical Duration |
|---|---|---|---|
_gcl_au | Google Ads | Conversion tracking / ad attribution | ~90 days |
_gac_* | Google Ads | Campaign click tracking | ~90 days |
_ga, _ga_* | Google Analytics | Distinguishes users for analytics | ~2 years |
_gid | Google Analytics | Distinguishes users, short-term | 24 hours |
NID / 1P_JAR | Ad personalization, general Google services | Varies |
(Exact cookies present depend on final tag configuration; this table should be updated once Google Ads/Analytics tags are finalized on the live site.)
4. Your Choices
You have several ways to control cookies:
- Cookie consent banner — [if you implement one] use the banner shown on first visit to accept or decline non-essential cookies.
- Browser settings — most browsers let you block or delete cookies through their settings menu. Note that blocking necessary cookies may affect Site functionality.
- Google Ads opt-out — visit Google Ads Settings to control ad personalization, or install the Google Analytics Opt-out Browser Add-on.
- NAI/DAA opt-out tools — the Digital Advertising Alliance and Network Advertising Initiative offer industry-wide opt-out tools for interest-based advertising.
- California residents — you may opt out of the “sharing” of personal information for cross-context behavioral advertising as described in Section 4 of our Privacy Policy above, by contacting us or using available browser-based Global Privacy Control (GPC) signals, if supported by your browser.
5. Third-Party Cookies
Some cookies are placed by third parties (like Google) when you interact with embedded content, ads, or tracking scripts on our Site. We do not control these third-party cookies directly; please refer to the relevant third party’s own cookie/privacy policy for details.
6. Changes to This Cookie Policy
We may update this Cookie Policy as our use of cookies and tracking technology changes, particularly as we add or adjust advertising and analytics tools. Please check back periodically.
7. Contact Us
Questions about this Cookie Policy can be directed to:
Do It Right Plumbing LLC Phone: 661-748-4067 Email: info@dirplumbing661.com